For Chinese Suppliers
Helping Chinese suppliers adapt their products to the Scandinavian market
With the US becoming an increasingly volatile and less predictable export market, Chinese suppliers are looking to diversify to other markets. Europe – and especially the Nordics and Scandinavia – is emerging as a strong alternative export market for Chinese suppliers.
22 million Consumers
€30 Billion mature E‑Commerce Market.
High Purchasing Power
Consumers can afford premium products.
Gateway to Europe
Predicts success in the rest of Europe.
Welcome to Scandinavia!
Scandinavia combines some of the world’s highest purchasing power with political stability and reliable regulatory framework, making it an attractive long-term export market. But Scandinavia is also highly regulated, with the strictest requirements for compliance to standards, certifications and documentation, and sustainability – as well as having the highest expectations to product quality and design – anywhere in the world. Making Scandinavian consumers some of the most demanding in the world.
Marcus Brandt
About me
I am Marcus Brandt. Born in Sweden - but having lived and worked in Sweden, Norway and Denmark - I am truly Scandinavian. I've been sourcing from China since 2019.
Your competitive edge
Transitioning from the American to the Scandinavian market requires adaptation. That’s where I come in; Helping you meet the standards and expectations of some of Europe’s most demanding consumers, by adapting your products’ quality, design, packaging and documentation for the Scandinavian market.
Providing Documentation
Certifications, test reports, and other documentation is non-negotiable.
Meeting Quality Expectations
Scandinavians value high material quality, craftsmanship and finish.
Delivering Nordic Design
Products and packaging with clean, modern design outperforms cluttered design.
What I can do for you
- Market & Product Analysis
- Compliance & Certifications
- Documentation & Manuals
- Product Quality & Design
- Packaging Requirements & Design
- Website & Online Sales Channel Support
- Online & Offline Marketing Support
- Access to Wholesalers & Distributors
- Translation & Communication
- Customer Contact & Client Visits
Contact me today
Did you know?
Understanding how Scandinavians do business, will help you successfully enter the Scandinavian market. Here are a few cultural insights.
Innovation Leaders
Scandinavia is a region known globally for innovation and design.
English Speakers
Near-native English proficiency makes Scandinavian market entry easier.
Consumers Demand Quality
Nordic consumers are willing to pay more for quality and design.
Sustainability is a Requirement
In the Nordics - sustainability is not marketing - it is expected.
Trust is Everything
Honesty and reliability is key for Nordic people - dishonesty ends relationships fast.
Flat Organizations
Competence matters over titles - decisions are consensus driven, especially in Sweden.
You need to:
To access the Scandinavian market, you need to meet a few critical requirements. Here are some of the most important aspects you need to fulfil.
Show Transparency
Nordic consumers care about origin, materials, worker conditions and emissions. So you have to be ready to show transparency.
Prove Sustainability
Scandinavian consumers expect verified eco friendly materials. Provide certifications up-front to earn trust.
Offer long-term Reliability
With 2–5-year warranties across the Nordics, durability is a competitive advantage.
Meet Local Expectations
Tech-savvy Scandinavians are used to smooth websites, clear buying processes, and excellent English support.
Price Correctly
High-income buyers buy value. Over-pricing is easily spotted. Under-pricing hurts trust.
Work with Local Brands
Foreign brands often succeed faster if they align with local values. Cooperating with established local brands can be a way into the market.
Business Trips
Business trip? Attending trade fair? Client visit? I'll take you there! I'll tailor the trip to your needs, and can plan the trip, arrange meetings, coordinate logistics and transportation, and arrange local guides and translators as needed. All to make your trip as efficient as possible.
Proactive adaptation to Scandinavian standards gives you a competitive advantage, and enables instant access to the market with the highest purchasing power in Europe.
Latest from Eurostat
Most imported goods from China to the EU in 2024
EU countries with the most imports from China in 2024
Your bridge to Scandinavia